Project Description
The Brief
Embrk designed and developed a whole new website for a new startup business looking to take their first steps online. Embrk was asked to create a site that appealed to their target market and incorporate designs to portray the services which Club Nouvelle provides, which is luxury hospitality services.
The Concept
One of the main goals established was to create a website which was easy to maintain and update regularly. A WordPress CMS was identified as the best possible system for the business to blossom because it allowed for a greater balance between content and images. Detailed research was conducted in order to create the best possible design and create the most engaging content.
The Work
Embrk implemented a grid design format alongside sleek aesthetics to provide a modern and luxurious atmosphere for the online user. In order to enhance these values, video headers were added and the site complete with a classy typography to appeal to its intended market. The site was made compatible on both mobile and android devices which allows users to either scroll through the site or click on the provided shortcuts depending on their personal preference. Menu headers are clearly marked and the site tested thoroughly in all formats.
The Results
Club Nouvelle now has a responsive website and can begin to build their online profile. Although not expecting immediate results, we have designed a webiste which can be easily managed and maintained in the long term by our client. The website is often a customer’s first port of call and we believe this site can be used as a benchmark for other competitors in the future.
