Develop, Evolve, Engage
Search Engine Optimisation (SEO) is an aspect of web building which continues to grow, develop and evolve. Therefore, we identify the latest Google algorithms and apply them to your site with up-to-date content marketing, backlinks and keyword research.
Ultimately, engaging content plays a huge role in a successful SEO presence and in order to rank highly it is imperative that your site content is engaging and shareable. This can be structured through detailed content plans which allows your pages to hit the desired market and rank highly on Google.
For instance, WordPress serves a great SEO presence and is the key to solving many of your search engine woes. Your new-look site can become globally accessible making your business branch out to parts of the world which could never have been reached in the past.
Digital Marketing plays a pivotal role in online development today for businesses and at Embrk, content marketing is a vital part of the journey to marketing your site successfully. It is all about telling a story.
When people mention content marketing we think of blogs, Facebook, Twitter and YouTube. Today it is much more than that.
At Embrk we want to construct a strategic marketing plan designed to create and distribute relevant and engaging content to a specific target audience in order to enhance sales.
There are a variety of ways to showcase content marketing and in most cases it can prove to be a valuable long term strategy. Nowadays, customers have an increased brand awareness and brand preference which is driven by the influence from social media which is making content marketing more difficult to crack without help from the professionals.
At Embrk, we will help establish and implement an effective content marketing strategy built on a firm understanding and knowledge of your business in order to stay true to your brand and its values.
The basis of a successful content management strategy is keeping your website fresh and up-to-date. A website is often a customer’s first impression of a business and a stale and dated site has a detrimental effect on sales. A strong website and engaging content may be the difference between generating a sale or losing a customer to a rival.
In the long run, it is an effective low-cost method to driving traffic to your site, especially for small new businesses in a competitive market.
To help provide a successful content marketing plan, our Embrk copywriters will help create engaging headlines, blogs and page content that people will value and share with networks which helps people know, like and trust your brand. Our content marketing strategies can cover a range of platforms:
- Commercial: This is a growing aspect with the influence of Facebook videos growing alongside the more traditional YouTube marketing methods. This is an opportunity to expose your brand in a creative way to larger and active audiences.
- Infographics: Bundle valuable information and statistics in a fun but concise manner. Tell your story in numbers and images.
- Social Media: Establish effective social media campaigns with thorough research of the platform with content provided in the right context to be deemed useful and successful.
- Article posts: Provide engaging content with new pages,re-written pages and shareable blog posts which can